London. We work with trades and local service businesses across England. Scalepoint is the sister brand to Scalesites, which builds the websites, so many clients arrive already knowing us.

Can I meet you before signing?

Yes. Book a call from the contact page, or just reply to your audit email and we will set something up. No sales pitch, just a conversation about your situation.

How long has Scalepoint been running?

Scalepoint Digital Ltd has traded from London since June 2026. The two people behind it bring sixteen years in paid search and social, and twelve in brand and creative. Deliberately small, quietly profitable, and not trying to become a hundred-person agency. We grow by retaining clients, not by constantly acquiring new ones.

How do you communicate with clients?

Email and phone. A weekly numbers email, a monthly strategy call, and ad-hoc questions answered the same business day. No vendor portals, no project-management tools you have to learn.

Do you work with businesses outside the trades?

Yes: we work with any local service business where someone searches for the service in a specific area. Cleaners, accountants, mortgage brokers, allied health, and professional services all fit the model. Trades are our sweet spot but the strategy translates.

Will you take on any client?

No. If your industry is outside what we know, your budget is too small to move the needle, or your offer needs more work before marketing will help. We will tell you straight on the call. We would rather refer you elsewhere than take your money and underdeliver.

Where does the name come from?

The scalepoint is the moment a local business stops trading time for leads and starts compounding, where the infrastructure is good enough that growth becomes a system, not a grind. That transition is what we build toward for every client.

About

Marketing that earns its keep.

A small studio running digital marketing for trades and local service businesses across England, and the sister brand to Scalesites. Straight pricing. Ad spend at cost. Month to month, always.

Get my free audit See who we help

Why we exist

The industry has a trust problem.

Craig and Will, the two people behind Scalepoint

By the numbers

0%ad spend markup

0lock-in contracts

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Why we exist

The industry has a trust problem

Lock-in contracts. Hidden pricing. Reports full of impressions and reach. Trades businesses have been burned by agencies that optimise for their own retention, not their client's results. We built Scalepoint to be the opposite of that.

How we work

Audit first. Build second. Report always.

Every engagement starts with a free audit, no call required. We build inside your accounts, not ours. You get a plain-English numbers email every week. If the numbers are not moving, we say so before you do.

Who we are

Small by design, not by accident

We deliberately cap the number of clients we take on. Every account is run by a senior operator, not an account manager reading from a brief. Small means we can be honest with you when something is not working.

Our approach

How we think about this work.

A few principles we have not compromised on since day one.

We optimise for cost per job, not cost per click

Clicks are cheap. Jobs are what pay your mortgage. Every campaign we run is wired up to track what actually matters. Phone calls, form fills, booked appointments. We report on cost per job and cost per lead, not vanity metrics. If a metric does not connect to revenue, we do not put it in your weekly email.

Your accounts are yours from day one

We have never run a campaign inside our own account. Everything we build, Google Ads, Meta, SEO infrastructure, your Google Business Profile, conversion tracking and the customer list, lives inside accounts you own and can access at any time. If you leave tomorrow, you take everything with you. This is the opposite of a directory like Checkatrade, where you own nothing and your profile vanishes the day you stop paying. Agency-owned and platform-owned accounts are a red flag in this industry and we refuse to operate that way.

We tell you when to spend less

The easiest way to inflate an agency's management fee is to inflate the ad budget. We do the opposite. If your campaign is generating diminishing returns at the current spend level, we tell you, and we recommend pulling back until we fix the underlying problem. A client who trusts us enough to stay on a smaller budget is worth more than one who churns because they felt oversold.

Month to month is not a gimmick

Most agencies offer month-to-month after a 12-month lock-in. We mean it from day one. Fourteen days notice, clean handover, no exit fees, no data held hostage. The reason we can offer this is that we only take on clients we are confident we can get results for. We would rather say no on the strategy call than lock someone in and underdeliver.

Local knowledge is not optional for local results

Manchester search behaviour is different from London. Didsbury competes differently from Mayfair. A plumber in Salford has different seasonality than one in the Cotswolds. We focus on trades and local services because depth of knowledge in one category produces better results than being a generalist across twenty.

Lock-in contracts across every engagement

Days notice to leave, clean handover, no exit fees

Markup on your ad spend, every pound goes to the platform at cost

Why we started this

We kept seeing the same gap.

We come from two different worlds, performance marketing and brand creative, and we kept seeing the same problem from opposite sides. Campaigns that hit their targets but looked like nobody’s brand. Or work that looked brilliant and never got in front of the right person. Agencies kept asking trades businesses to choose one or the other, usually because that agency was only ever good at one of them.

Scalepoint is what happens when you do not have to choose. Craig makes sure the campaign finds the right person and earns the click. Will makes sure what they land on makes them trust you enough to call. Neither half works without the other. A great ad sending someone to a site that does not convert is wasted spend, and a beautiful site nobody finds is a very expensive brochure.

Craig Wilson

Growth & Performance

Craig has spent sixteen years running search, social and digital campaigns for local and service businesses, translating complex platforms into strategies that produce measurable revenue, not just impressions. Sixteen years across Google, Meta, Microsoft and LinkedIn means he has watched every platform change its rules more than once, and he builds accounts that survive the next change rather than accounts tuned to this month’s trick. He runs every campaign to the same test: did the phone ring, and what did that call cost.

Will O'Byrne

Brand & Creative

Will has spent twelve years leading brand and creative accounts for agencies working with major national and international clients, directing everything from brand identity and positioning to website relaunches and full campaign design. He brings that standard to businesses that have never had access to it. The same rigour a national brand gets, applied to a five-van operation. He judges every design decision on whether it moves a metric, not on whether it wins an award.

That is the standard we hold every account to, because it is the standard we built the business on.

Why clients stick around

The kind of relationship we build.

"Would highly recommend for anyone who wants to increase their online presence. Super quick and easy process, the results speak for themselves."

Abi

Google review · 5★

"Really impressed with the team at Scalepoint. They were easy to deal with, kept me informed throughout, and delivered exactly what they said they would. The advice they gave around SEO and Google Ads was clear, practical, and made a real difference."

Lulu Cane

Google review · 5★

Ready when you are

Start with a free one-page audit

No call required. We send back a one-page review of where you are leaving leads on the table, within 3 business days.