SEO

Rank for every area you service.

Long-term compounding infrastructure that earns leads while you sleep. We build area landing pages, optimise your Google Business Profile, and earn links from real UK publications. You own the website, the Google Business Profile, and the account — for good.

Compounding returns
6-12mo
typical timeframe before organic rankings start generating consistent leads
Local intent
46%
of all Google searches have local intent — someone looking for a business near them
AI search
2026
the year optimising for ChatGPT and AI Overviews stopped being optional

Every SEO discipline

SEO is not a one-off project. We treat it as compounding infrastructure — built once, earning forever.

The first 90 days in detail

Month 1
Audit and foundation

Full technical audit, keyword mapping by area, Google Business Profile optimised, quick wins implemented immediately.

Month 2
Content and structure

Area landing pages built and published. Service pages optimised. Internal linking structure established.

Month 3
Links and authority

First editorial links from UK publications. Schema markup across all key pages. AI search optimisation begins.

Ongoing
Compound and report

Monthly rankings report, new area pages as needed, link building cadence, and keyword expansion as you grow.

From the guides
How to rank in the Google map pack (UK guide)

The three factors Google uses and exactly what to do on your Google Business Profile.

Read the guide →

Common questions

How much does SEO cost with Scalepoint?

SEO starts from £550/month — a management fee only, with no markup and no lock-in. There is no separate ad spend for SEO. You own the website, the Google Business Profile and every account we build, so if you ever leave, all the work stays with you.

How long does SEO take to work?

Local SEO and Google Business Profile improvements usually show within 90–120 days. Competitive organic rankings compound over 6–12 months. We tell you which levers will move first for your trade and area before you commit, and pair SEO with paid ads when you need leads sooner.

What is local SEO and do I need it?

Local SEO is the work that makes you rank for "[trade] near me" and "[trade] [town]" searches and appear in the Google map pack. Around 46% of all Google searches have local intent, so for a trades or service business serving specific English towns, local SEO is usually the highest-return place to start.

Do you optimise for AI search and ChatGPT?

Yes. We structure your content and schema so AI answer engines — ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot — can read and cite your pages, and we make sure AI crawlers are allowed to access your site. It is the channel most local businesses are still ignoring.

Will I lose rankings if I have a website migration?

Not if it is planned properly. Migrations are the fastest way to destroy years of SEO, so we map every redirect, preserve URL structure where possible, and monitor indexation before and after you flip the switch.

Do I own the SEO work and the Google Business Profile?

Always. We build inside your accounts, not ours — the website, content, Google Business Profile and analytics are yours from day one. Month-to-month, 14 days notice, and everything leaves with you if you go.

Start with a free SEO audit

Tell us your website and top three areas. We send back a one-page SEO review within 3 business days.