Booked jobs from search intent.
Scalepoint is an England Google Ads agency specialising in trades and local service businesses. Someone types “emergency plumber Manchester” at 11pm — we make sure your phone rings, not your competitor's. You own the account, and ad spend goes to the platform at cost with no markup.
Every Google Ads campaign type
Pick the campaign type that matches your business goal — or stack them for compound reach across Google's entire network.
Week one to booked jobs
Our onboarding is structured around getting real data fast — because the learning phase is where most budget gets wasted.
Best fit businesses
Plumbers, electricians, builders, roofers, HVAC, landscapers. Search Ads put you at the top from day one.
SEO takes 6–12 months to build. Search Ads generate leads from week one while your organic rankings develop.
HVAC before summer, pool builders in spring, painters pre-Christmas. Scale up ahead of peak, pull back in slow months.
Search Ads complement Shopping for product-specific intent. High commercial intent, lower funnel, measurable ROAS.
What works with this
Common questions
A plumber targeting 3–4 areas can generate consistent leads from £500/month minimum, paid direct to the platform. We tell you the realistic number for your situation before you commit. Ad spend goes to the platform at cost — no markup — and you own the account.
Most clients see enquiries in the first week. The first 30 days is the learning phase. By month two, cost per lead typically drops 20–40%.
We audit it first — usually free. Most underperforming accounts have three or four fixable issues: too-broad match types, missing negative keywords, no conversion tracking, or wrong intent targeting.
No. Month-to-month always. 14 days notice to cancel. We keep clients by performing, not by paperwork.
Yours. Always. Your account, your data, your conversion history. You own everything we build.
Yes. For most trades, Search is the primary type. We add Performance Max where it makes sense — but never just to spend more budget.
Plumbers, electricians, builders, roofers, HVAC, landscapers, cleaners, pool builders, and most other local service businesses.
We specialise in trades and local services. We build inside your account, which you own. We report on cost-per-job, not impressions. Ad spend goes to the platform at cost, with no markup.
Start with a free Google Ads audit
Tell us your trade and service area — we send back a written audit within 3 business days showing where your budget is leaking.