Google & Tracking Setup

You plan to advertise and want every enquiry counted from the first click, not patched in three months later.

You manage Google or Meta yourself and want the tracking done properly, so the platforms optimise towards real enquiries.

Your analytics sit in someone else's account, or nobody knows the logins. You want a clean stack you own outright.

Where every visit and enquiry gets counted.

What we set up. We create your GA4 property and configure it, with your enquiry events set up as the key events it reports on.

Why it matters. GA4 shows which channels bring visitors who actually enquire, not just visitors. Without it, every marketing decision is a guess.

One container that fires every event.

What we set up. We build your Tag Manager container with the triggers and tags behind your tracking: an event when someone submits your enquiry form, an event when someone taps your phone number to call, and booking or quote request events where your site has them.

Why it matters. Tag Manager keeps all tracking in one place you control, so adding or fixing a tag later never means rebuilding your website.

What Google sees when it reads your site.

What we set up. We add your Search Console property, verify it and submit your sitemap.

Why it matters. Search Console tells you which searches show your site, which pages Google has indexed, and when something breaks. It is the only first-hand view of your organic search.

Your local performance, in the same report.

What we set up. We connect your Google Business Profile for local performance reporting. This is a connection, not a profile setup or optimisation.

Why it matters. For a local business, the calls and direction requests from your profile are often the biggest source of work. Connecting it puts those numbers next to everything else.

Watch how people actually use your site.

What we set up. We install Microsoft Clarity for session recordings and heatmaps.

Why it matters. Numbers tell you people leave. Recordings show you why: the form field that confuses them, the button nobody sees, the page that breaks on a phone.

Facebook and Instagram, measured properly.

What we set up. Where you run or plan Meta ads, we install the Meta Pixel with the Conversions API for server-side event tracking.

Why it matters. Browser tracking alone misses a share of conversions. Sending events from the server as well gives Meta cleaner data to optimise your ads against.