Facebook and Instagram, run like a media buyer.
Meta is brilliant for service businesses with a visual story. The platform punishes lazy creative and rewards iteration — so we ship new ads weekly and let the algorithm pick the winners.
Every Meta Ads format and placement
From lead ads to catalogue retargeting — we run the format that matches your business goal, not the one that looks good in a report.
Best fit businesses
Before and after transformations, finished jobs, happy customers. If your work is visual, Meta amplifies it.
Lead ads generate high volumes at low CPL. Best for businesses that can handle and convert volume enquiries.
Catalogue Ads and Advantage+ Shopping serve the right products to the right people automatically from your feed.
Meta retargeting is most powerful when paired with Google Ads — closing the visitors who searched but did not convert.
What a Meta Ads agency should cost you
A UK Meta Ads agency typically charges either a fixed monthly fee or a percentage of your ad spend. Scalepoint charges a flat £395/month with your budget paid direct to Meta at cost — no markup and no percentage. A £500/month minimum ad budget is recommended. No VAT while we are under the £90,000 threshold, and no lock-in: month-to-month, 14 days’ notice.
Reviewed and updated 27 July 2026 · by Craig W., Founder of Scalepoint
“Meta Ads agency” or “Facebook ads agency” — which is it?
The same thing. Facebook, Inc. renamed itself Meta in 2021, and the ad platform followed — one Meta Ads Manager account now runs Facebook, Instagram, Messenger and the Audience Network together. Plenty of businesses still search for a Facebook ads agency, and plenty of agencies still trade under that name. So the label tells you nothing about what you are buying — judge on whether they run Facebook and Instagram as one budget with shared audiences and tracking, which is what the platform is built for.
Meta Ads vs Google Ads, head to head
| Factor | Meta (Facebook & Instagram) | Google Ads |
|---|---|---|
| What it does | Creates demand before people search | Captures demand as people search |
| Typical cost per click | £0.40–£1.50 | £3–£12 |
| Typical cost per lead | £8–£30 | £15–£45 |
| Buyer intent | Lower — they were not looking today | Highest — they are ready to book |
| Best creative | Real before-and-after photos and video | Text ads on high-intent keywords |
| Retargeting strength | Excellent — usually the cheapest leads | Good, but narrower reach |
| Scalepoint management fee | £395/month | £495/month |
| Best used as | Demand generation and retargeting | Your primary intent channel |
The honest read: these are not competitors, they are two halves of the same funnel. Meta is cheaper per click but the person was not looking for you today, so it needs stronger creative and a retargeting loop to pay off. Google costs more per click and converts faster. Most local businesses that get this right run both. There is a fuller breakdown in Google Ads vs Meta for trades, or see the full pricing breakdown.
Common questions
UK agencies price Meta management two ways: a percentage of your ad spend, commonly 10 to 20 percent, or a flat monthly fee. The percentage model means your management bill rises every time you scale a campaign that is working, which is precisely backwards. Scalepoint charges a flat £395/month covering audience build, creative production, testing and reporting — and that figure is the same whether you spend £500 a month or £5,000.
It builds and runs your campaigns inside Meta Ads Manager: audience research and targeting, ad creative and copy, budget and bidding, pixel and Conversions API tracking, lead form setup, retargeting audiences, and continuous testing against cost per booked job rather than clicks. Creative is the biggest lever on Meta, so a good agency refreshes it regularly rather than leaving one ad running for months.
It depends what you sell. Meta is strong for visual trades and local services where finished work sells the job — and its retargeting is usually the cheapest source of leads you have. If you need enquiries this week from people already searching, start with Google Ads instead and add Meta once that is producing. Running both is what makes the maths work.
Most local businesses run both — they share the same ad system and audience tools. Facebook tends to reach a broader, older homeowner audience; Instagram suits visual trades and lifestyle services. We split budget by where your leads actually come from, not by guesswork.
Google Ads capture people actively searching for your service right now. Meta ads create demand — they put your business in front of homeowners in your area before they start searching. Used together, Meta fills the top of the funnel and Google captures the intent.
Lead ads and retargeting typically start producing enquiries within the first couple of weeks once the pixel gathers data. The first 30 days is a learning phase; cost per lead usually settles and improves from month two as the audiences sharpen.
You do. We build inside your Meta Business account and your pixel — never ours — so your audiences, conversion history and creative stay with you. Month-to-month, 14 days notice, everything leaves with you if you go.
Start with a free Meta Ads audit
Tell us your business and we send back a written audit within 3 business days showing where your Meta spend is leaking.