For B2B. Expensive per click. Cheap per deal.
LinkedIn is the only platform where you can target by job title, company, industry, and seniority simultaneously. Cost-per-click is high. Cost-per-qualified-meeting, when run properly, is the lowest of any paid channel.
Every LinkedIn Ads format
From sponsored content to ABM targeting lists — the full LinkedIn Ads stack managed end to end.
Best fit businesses
If your buyer is a CFO, Head of IT, or Operations Manager, LinkedIn is the only platform where you can reach them by title with precision.
Legal, accounting, consulting, financial advice. High deal value justifies high CPCs. LinkedIn delivers the quality that justifies the fee.
If you have a list of 50 companies you want to win, LinkedIn ABM lets you serve ads specifically to decision-makers inside those companies.
Thought Leadership Ads amplify founder content beyond your existing network. Builds pipeline and authority at the same time.
What a LinkedIn Ads agency should cost you
A UK LinkedIn Ads agency typically charges either a fixed monthly fee or a percentage of your ad spend. Scalepoint charges a flat £595/month with your budget paid direct to LinkedIn at cost — no markup and no percentage. LinkedIn is typically the most expensive of the major platforms per click, so it needs a higher working budget than Google or Meta to gather usable data. No VAT while we are under the £90,000 threshold, and no lock-in: month-to-month, 14 days’ notice.
Reviewed and updated 27 July 2026 · by Craig W., Founder of Scalepoint
Why LinkedIn management costs more than the other channels
Our LinkedIn fee is the highest of the four ad channels we run, and that is deliberate rather than opportunistic. B2B campaigns need audience lists built and maintained by job title, seniority, industry and company size; creative that speaks to a buying committee rather than one homeowner; and reporting that follows leads into pipeline instead of stopping at the form fill. That is more hands-on work per pound of spend than a local search campaign. If your customers are homeowners rather than businesses, we will tell you to spend the money on Google Ads instead.
When LinkedIn beats Google and Meta
| Factor | LinkedIn Ads | Google & Meta |
|---|---|---|
| Who it reaches | People by job title, industry and employer | People by search intent or local interest |
| Best for | B2B and high-value considered services | Homeowners and local consumer demand |
| Cost per click | Typically the highest of the major platforms | Usually substantially lower |
| What justifies the cost | Deal size and lead quality, not volume | Volume and speed to enquiry |
| Sales cycle | Long — measured in pipeline | Short — measured in booked jobs |
| Targeting a named company list | Yes, via account-based campaigns | Not directly available |
| Scalepoint management fee | £595/month | £495 Google / £395 Meta |
| Choose it when | You can name the job titles you sell to | Your customer is a household |
The honest read: LinkedIn is the wrong first channel for most local businesses, and we would rather say so than take the fee. It earns its premium when one won deal is worth thousands and you can describe your buyer by job title. If that is you, this depth of targeting is available nowhere else — with one partial exception: because Microsoft owns LinkedIn, Bing search campaigns can layer LinkedIn company, industry and job-function data onto keywords at a much lower cost per click. It is a narrower set of signals — no seniority, no named-account lists — but for some B2B advertisers it does the job for a fraction of the spend. See the full pricing breakdown.
Common questions
UK agencies price LinkedIn management two ways: a percentage of your ad spend, commonly 10 to 20 percent, or a flat monthly fee. On LinkedIn the percentage model stings hardest, because the platform already carries the highest cost per click — you end up paying your agency more precisely because the media is expensive. Scalepoint charges a flat £595/month covering audience build, ABM list management, Lead Gen Forms, creative and pipeline reporting. We set your working budget together on the audit rather than quoting a blanket minimum, because it depends entirely on how narrow your target audience is.
It builds and runs your campaigns inside LinkedIn Campaign Manager: audience definition by job title, seniority, industry and company size; Sponsored Content and Lead Gen Form setup; account-based campaigns aimed at a named target company list; creative and copy written for a buying committee; conversion tracking; and reporting that follows leads into pipeline rather than stopping at cost per click.
Only if you sell to other businesses. The test is whether you can describe your customer by their job, and whether losing one deal would genuinely hurt — professional services, B2B and considered high-value services usually pass both. If your customers are homeowners, Google and Meta will give you a far lower cost per lead, and we will tell you so on the audit rather than take the fee.
B2B sales cycles are longer, so the goal is qualified leads and pipeline, not instant sales. Lead Gen Forms typically start producing enquiries within the first few weeks; we report on cost per lead and lead quality, not vanity impressions.
Yes. We build inside your LinkedIn Campaign Manager account and your lead data flows to you — never held in our accounts. Month-to-month, 14 days notice, and everything stays with you if you leave.
Start with a free LinkedIn Ads audit
Tell us your ideal client profile. We send back a written audit showing your targeting options and realistic CPL within 3 business days.