Property buyers and sellers both start their search online.
Whether someone is listing their home or searching for their next property, the process starts on a phone or laptop. Agents and brokers who are not visible at the right moments — when someone searches "estate agent [area]" or when a first-time buyer starts browsing social media — hand those conversations to competitors who are. Digital marketing in real estate is about being present at the moment of intent, before anyone picks up the phone.
The numbers behind property marketing.
Illustrative examplesVendors and buyers research extensively before making contact with an agent or broker. Your digital footprint — search rankings, review profile, and social presence — is doing the selling before a prospect ever reaches out to you.
Three channels that generate property leads.
Real estate and property businesses we run campaigns for.
Valuation and listing campaigns in target areas. We focus on vendor leads — the conversations that lead to sales instructions.
Landlord acquisition campaigns targeting property investors in your area who want professional management without the hassle of self-managing.
Lead generation for first-time buyers, remortgagers, and investors. High search intent — people actively seeking broker help convert well from both Google Ads and SEO.
A growing category with strong search intent. Campaigns targeting buyers who want expert representation in competitive markets.
Longer sales cycles requiring brand visibility and intent capture. We build search traffic from commercial tenants and investors across office, industrial, and retail categories.
A free audit for your real estate business.
No call required. Tell us your business and service area — we send back a written audit within 3 business days.
See other verticals we work in.
Common questions about real estate marketing
Are Meta Ads or Google Ads better for generating property valuation leads?+
Meta Ads typically deliver a lower cost per valuation lead because you can target homeowners in specific areas proactively. Google Ads work well for capturing people actively searching. The best results come from running both and attributing leads accurately. Your ad spend goes to the platform at cost, with no markup.
How do you comply with advertising standards for real estate?+
We follow UK consumer protection rules and the FCA financial promotion requirements where relevant — particularly for mortgage brokers. We do not use misleading performance claims in ad copy, and we review all creative before going live.
Can you run campaigns during a market downturn?+
Yes — and this is often when smart operators gain market share. Competitors pull back spend, your cost-per-click drops, and you capture more leads at a lower cost. We advise on appropriate budget adjustments based on market conditions.
How long does it take for SEO to produce leads for a real estate agency?+
Area-specific content and Google Business Profile optimisation can produce results in 3–6 months. Competitive area pages take longer and require consistent effort. We set realistic expectations upfront based on what your specific market looks like.
Do you work with individual agents or whole agencies?+
Both. Individual agents running their own marketing budget and agencies wanting centralised campaigns across their team. The structure differs but the underlying strategy is the same.