Expect Google Maps movement within a few weeks of fixing your Google Business Profile, ranking gains for your website over three to six months, and steady enquiries from search in six to twelve months. Busy sectors in big cities sit at the slower end.
Profile changes work fastest because Google reads them straight away: correct categories, a full services list, real photos and a steady flow of reviews.
Location pages, technical fixes and local links take longer to build and longer for Google to trust, but they keep bringing in enquiries once they rank.
If you need enquiries this month, run Google Ads alongside local SEO and move budget across as organic results grow.
Useful pages
This is one part of a bigger picture. Local SEO services in the UK: the full guide covers what local SEO includes, costs, timelines, agencies and red flags in one place.