The 25 Google searches that bring UK electricians work, ranked
The biggest electrical search in the UK is "electrician near me", at about 74,000 Google searches a month, followed by "electrician" at 49,500. Landlord safety reports are the next biggest market: six EICR and certificate searches add 49,120 a month. EV charger installation adds 24,600, and "commercial electrician" carries the highest top bid on the list, £38.45.
Which searches actually bring an electrician work? We pulled the UK numbers from Google Keyword Planner and stripped out everything that would not turn into a job: charger brands, home-charging research, training courses and duplicate wordings. What is left is 25 searches made by people who want to hire an electrician, ranked by how often they happen and with the bids advertisers place on them.
The 25 searches, ranked by monthly volume
| Search | Monthly searches | Top-of-page bid | Job type |
|---|---|---|---|
| electrician near me | 74,000 | £2.54 to £14.19 | General and near me |
| electrician | 49,500 | £3.81 to £20.13 | General and near me |
| eicr | 22,200 | £3.24 to £13.13 | EICR and landlord certificates |
| eicr certificate | 18,100 | £2.75 to £11.34 | EICR and landlord certificates |
| ev charger installation | 18,100 | £2.98 to £10.88 | EV chargers |
| electrical companies | 5,400 | £4.34 to £20.60 | General and near me |
| local electricians | 5,400 | £2.54 to £12.94 | General and near me |
| emergency electrician | 4,400 | £6.02 to £28.59 | Emergency |
| emergency electrician near me | 4,400 | £5.11 to £25.48 | Emergency |
| eicr certificate cost | 3,600 | £2.06 to £10.30 | EICR and landlord certificates |
| ev charger installation near me | 3,600 | £3.43 to £12.57 | EV chargers |
| eicr testing | 2,900 | £3.33 to £15.12 | EICR and landlord certificates |
| ev charger installers near me | 2,900 | £3.27 to £10.78 | EV chargers |
| electrical contractor | 2,400 | £2.67 to £12.02 | Commercial |
| electrical installation | 2,400 | £3.55 to £13.33 | Rewires and installs |
| electrical contractors near me | 1,900 | £2.94 to £11.75 | Commercial |
| electrical repair near me | 1,900 | £2.02 to £8.19 | General and near me |
| commercial electrician | 1,600 | £7.48 to £38.45 | Commercial |
| landlord electrical safety certificate | 1,600 | £2.81 to £13.48 | EICR and landlord certificates |
| rewire house | 1,600 | £2.72 to £8.50 | Rewires and installs |
| home rewiring cost | 1,300 | £1.41 to £6.69 | Rewires and installs |
| consumer unit replacement cost | 880 | £1.12 to £4.75 | Rewires and installs |
| domestic electrician | 720 | £2.60 to £9.52 | General and near me |
| eicr near me | 720 | £3.29 to £17.35 | EICR and landlord certificates |
| 24 hour electrician | 480 | £4.74 to £23.09 | Emergency |
Monthly searches are Google’s 12-month UK averages, rounded the way Keyword Planner reports them. The bid range runs from the low end to the high end of what advertisers have historically bid to show at the top of the page. It tells you how hard a search is fought over, not what you will pay per click. For what a click and a lead typically cost, see how much Google Ads costs an electrician.
What the numbers tell an electrician
- General and near me searches are most of the demand. Six general searches add up to 136,920 a month, and "electrician near me" and "electrician" alone are 123,500 of that.
- EICRs are a market of their own. Six EICR and landlord certificate searches add up to 49,120 a month, led by "eicr" (22,200) and "eicr certificate" (18,100). In England, private landlords must have the electrics in a rented home inspected and tested at least every five years (GOV.UK guidance on the 2020 electrical safety regulations), so this demand comes back on a cycle.
- EV chargers are the third market. Three EV charger installation searches add 24,600 a month, with a lower bid ceiling (£10.88 for "ev charger installation") than general (£14.19 for "electrician near me") or emergency work.
- Commercial and emergency work carries the highest bids. "commercial electrician" runs £7.48 to £38.45 at the top of the page and "emergency electrician" £6.02 to £28.59, against £2.54 to £14.19 for "electrician near me".
- Rewires and consumer units are smaller but high-value. Four rewire and installation searches add 6,180 a month, including "consumer unit replacement cost" at 880.
How to use this list
- Build one Google Ads ad group per job type. General, EICRs, EV chargers, emergency, commercial and rewires each need their own ads and landing page, so a landlord searching "eicr certificate" lands on an EICR page with your price and turnaround.
- Give each job type its own service page. An EICR page for landlords, an EV charger page, an emergency call-out page and a commercial page can each rank on their own and give your ads somewhere relevant to land.
- List the same services on your Google Business Profile. Add each job type as a service with a short description, so Google can match your profile to these searches in the map pack. Our guide to ranking in the Google map pack covers the other fields.
- Separate landlord and homeowner messages. EICR searchers want a certificate, a date and a price. Homeowners searching "rewire house" want reassurance and a quote. Different ads and pages convert each better.
- Add negative keywords from day one. Keyword Planner mixes in charger brands, home-charging cost research and training searches. Adding them as negatives keeps your budget on people who will hire you.
Searches we left out, and why
Keyword Planner returned 1,000 ideas for our electrical seed terms. We removed charger brand and supplier searches (Hypervolt, Ohme, Octopus and British Gas), research about charging an electric car at home, training and career searches such as "becoming an electrician", the misspelling "electrictrician", product searches such as "electrical wiring", directory searches such as "checkatrade electrician", and local business names.
We also merged wordings that Google reports with identical figures. "electrician close to me" has the same volume and bids as "electrician near me", so the table keeps the clearer one. Volumes for wordings Google groups together are not added twice.
Method and source
We pulled the data from Google Keyword Planner through the Google Ads API (keyword ideas), using Scalepoint’s own Google Ads account, on 30 October 2026. Settings: location United Kingdom, language English, Google Search only. Seed terms: electrician, electrician near me, emergency electrician, consumer unit replacement, eicr, rewire house, ev charger installation and socket installation. Keyword Planner returned 1,000 ideas; the table keeps only the searches where the person wants to hire someone, and ranks them by monthly searches.
Want these searches working for your business? Scalepoint runs Google Ads for UK trades at £495 a month, with ad spend paid to Google at cost, month to month and no lock-in.
In summary
The UK’s biggest electrical searches are "electrician near me" (about 74,000 a month) and "electrician" (49,500). EICR and landlord certificate searches add 49,120 a month and EV charger installs 24,600, while commercial and emergency work carry the highest bids. Group your ads, service pages and Google Business Profile services by job type to match.
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