How much do Google Ads cost for an electrician in the UK?
Most UK electricians should budget £600 to £1,800 a month in Google Ads spend, paid directly to Google. Head-term electrician clicks averaged £3.30 in June 2026, with "near me" and EV charger terms running higher. Expect a cost per lead of roughly £15 to £50 and a cost per booked job of £45 to £130, plus a management fee if an agency runs it.
Electricians ask this more than almost any other trade, because the spread of jobs is so wide — a five-minute fault-finding callout and a full EV charger install are both "electrical work," but they do not cost the same to advertise for. Here is a realistic, UK-specific breakdown so you can plan a budget that books jobs instead of guessing.
The three numbers that make up your cost
As with any trade, electrician Google Ads cost is not one figure — it is three, and mixing them up is how accounts overspend.
- Ad spend — what you pay Google directly for clicks. This is your budget, set by you, and it goes to the platform, not the agency.
- Management fee — what an agency charges to build, run and optimise the account. A fixed monthly fee, separate from spend.
- Cost per result — what each click, lead or booked job actually costs once the account is running. This is the number that decides ROI.
At Scalepoint, ad spend passes straight to Google at cost with no markup — our fee here, the platform's spend there. The minimum ad budget we recommend is £500 a month so the account has enough data to optimise.
What electrician clicks cost in the UK
Electrician CPC moves with search intent and specialism. Emergency and "near me" searches cost the most because the searcher wants someone today; EV charger installation sits in its own, pricier bracket because it is a higher-value job with fewer specialist installers bidding on it. The figures below are independent third-party UK market data, not Scalepoint's own campaign figures — see the sources note below the tables.
| Search type | Example term | CPC |
|---|---|---|
| Head-term average | electrician [town/near me] | £3.30 |
| "Near me" high-intent | electrician near me | £4.84 |
| EV charger install | EV charger installation | £3.73 |
| Regional/branded | electrician [city] | £5.56 |
For context, independent UK PPC research (Whito, 2026) puts the wider "Home Services" category — which electricians sit inside alongside plumbers and heating engineers — at an average CPC of £3.20, typical range £1.50–£5.50, with London campaigns running 15–30% above the rest of the UK. Both sources agree: electricians land toward the upper-middle of local-trade CPCs, above general home-services average and well below legal or financial services.
A sensible starting budget
For a single-area electrician, £600 to £1,800 a month in ad spend is a realistic starting range — a touch above plumbing because the average electrician CPC runs slightly higher. At the £3.30 head-term average, £900 buys roughly 270 clicks a month. If around one in ten of those clicks turns into an enquiry, that is 25–27 leads — enough volume for the account to learn what converts. Below £500, most accounts do not gather enough data to get efficient.
Specialist work changes the maths. EV charger installs and full rewires justify a higher cost per click because the job value is higher; routine callouts and small fault-finding jobs need the click cost kept tight or the numbers stop working.
From spend to booked jobs
Cost per booked job is the number that actually matters, and it depends on two conversion steps: clicks to leads, and leads to booked work. Here is how a £900 month can look once the account is dialled in (Scalepoint modelling, illustrative).
| Stage | Figure |
|---|---|
| Ad spend | £900 |
| Clicks (≈£3.30 CPC) | ~270 |
| Leads (≈10% of clicks) | ~27 |
| Cost per lead | ~£50 falling to £20–£35 as it optimises |
| Booked jobs (≈45% of leads) | ~12 |
| Cost per booked job | ~£45–£130 |
A domestic callout or small job comfortably clears a £45–£130 cost per booked job. EV charger and rewire work carries a higher job value, so the same or a higher cost per job is still profitable — the account just needs separate campaigns and landing pages so Google does not average the two together.
The management fee on top
Running Google Ads well is ongoing work: keyword research, negative keywords, ad copy, bid strategy, conversion tracking and landing pages — more so for electricians, since "electrician" covers domestic callouts, commercial contracts, rewires and EV charging, each of which needs its own campaign to avoid wasted spend. Scalepoint manages Google Ads from £495 a month as a standalone service, or inside the Spark bundle at £750 a month combined with Meta. That fee is fixed and separate from your ad spend — no per-lead charge, no markup, and you own the ad account.
No VAT — the price you see is the price you pay. Scalepoint is under the £90k VAT threshold, so there is nothing to add on top of the quoted fee.
Five ways to lower your cost per job
- Split domestic, commercial and EV charger work into separate campaigns — a shared campaign lets Google spend a fault-finding budget on high-CPC rewire clicks and vice versa.
- Track conversions properly — calls and form fills — so Google optimises toward booked jobs, not clicks.
- Build a tight negative-keyword list to stop paying for "electrician apprenticeship" and "electrician salary" — both real, high-volume searches with zero commercial intent.
- Use specific landing pages per service (EV charging, rewires, fault-finding, emergency callouts) rather than your homepage, so the click matches the page.
- Mention accreditations (e.g. NICEIC, Part P) in ad copy where they genuinely apply — trust signals lift click-through rate on a crowded "near me" results page.
Get those right and Google Ads becomes a predictable lead channel for an electrician business of any size: you decide the spend, you see every result, and you own the account for good.
Sources & method
CPC figures in the tables above are independent third-party UK market data, not Scalepoint campaign data: Peak Digital's "UK PPC Index — Electricians" (June 2026 dataset, 23-keyword sample, published 2026-05-14) and Whito's "UK PPC Costs 2026" (Home Services category, published 2026-05-06, updated 2 July 2026) — both checked 2026-08-10. Cost-per-lead and cost-per-job figures are Scalepoint modelling based on those CPC ranges and typical UK trade conversion rates, labelled illustrative rather than a guarantee, since actual conversion depends on the account, area and competition.