Does a tradesman need a website, or is a Google Business Profile enough?
A Google Business Profile on its own can win some map pack calls, but a website makes local SEO much stronger. It lets you build a page for each service and town, show your work and reviews, and turn visitors into calls. Google also looks at your website when it ranks your profile.
Without a site you rely on one listing for every search, and you cannot rank in the organic results below the map. You also have nowhere to send ad clicks or show finished jobs in an order you control.
For most trades a simple five to ten page site is enough: home, a page per service, areas covered, about, reviews and gallery, and contact. Fast on a phone, with the phone number on every page.
If budget is tight, start with a strong profile and plan a site soon after.
Useful pages
This is one part of a bigger picture. SEO for tradesmen: the full guide covers costs, timelines, Google Maps, websites, agencies and AI search in one place.