How much does SEO cost for a tradesman in the UK?
Ongoing SEO for most UK small businesses, trades included, typically costs £500 to £1,500 a month, with competitive campaigns costing more. Where you land depends on how competitive your trade is, how many towns you want to rank in and how much the website needs. Scalepoint’s SEO starts from £550 a month, month to month with 14 days’ notice.
A sole trader covering one market town needs far less work than a roofing firm trying to rank across half of Greater Manchester. The wider the patch and the harder the competition, the more area pages, content and local links the campaign needs.
Whatever the price, you should be able to see what you are getting: Google Business Profile work, technical fixes, service and area pages, a review system, local links, and a monthly report that shows calls and enquiries rather than just rankings.
Be careful with SEO sold for £50 or £100 a month. It usually means directory submissions and templated content, and cleaning up bad links later costs more than doing the work properly once.
Useful pages
This is one part of a bigger picture. SEO for tradesmen: the full guide covers costs, timelines, Google Maps, websites, agencies and AI search in one place.