Most UK small businesses pay a PPC agency £500 to £1,500 a month in management fees, on top of the ad spend that goes to Google. Very small local accounts can sit nearer £300 to £800. Scalepoint’s Google Ads management is £495 a month plus ad spend, month to month with 14 days’ notice.
Always separate the two numbers. The management fee pays the agency. The ad spend pays Google, Microsoft or Meta for the clicks. A typical small business spending £1,500 to £3,000 a month on ads with a £500 to £1,500 fee ends up at roughly £2,000 to £4,000 a month all in.
Ask what the fee buys each month: search term reviews and negative keywords, ad testing, bid and budget changes, landing page advice and a report on calls and enquiries. A fee that only covers “monitoring” leaves you paying for very little.
Check two extras before you sign: any setup fee, and any markup on ad spend. We charge neither, and every pound of ad spend goes to the platform at cost.
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This is one part of a bigger picture. How to choose a PPC agency in the UK covers costs, pricing models, ownership, contracts, tracking and red flags in one place.