How do I check if a PPC agency is a Google Partner?
Search for the agency in Google’s Partner directory at google.com/partners rather than trusting a badge on its website. The directory lists current Partners and Premier Partners. The badge shows the agency meets Google’s spend, performance and certification requirements, but it is not a judgement on how well it will run your account.
Partner status depends partly on how much the agency spends across all its clients, so a large agency can hold it while giving small accounts little attention, and a small specialist can do excellent work without it.
Use the badge as one check among several. Recent results for businesses like yours, a clear monthly scope and accounts in your name matter more.
Useful pages
This is one part of a bigger picture. How to choose a PPC agency in the UK covers costs, pricing models, ownership, contracts, tracking and red flags in one place.