What questions should I ask a PPC agency before signing?
Ask who owns the ad account, what the fee covers, how they will track calls and forms, who runs the account day to day, what the report shows, and how you leave. Clear, specific answers to those six questions tell you more than any case study or award badge.
Is the management fee separate from ad spend, and is there a setup fee or markup on spend?
Will the Google Ads account, Analytics and tracking sit in my name from day one?
Which conversions will you track, and will you check the tracking works before you spend?
Who will manage my account each week, and how many other accounts do they look after? What work happens each month? What would make you recommend pausing or changing the plan? What is the notice period?
Useful pages
This is one part of a bigger picture. How to choose a PPC agency in the UK covers costs, pricing models, ownership, contracts, tracking and red flags in one place.